Mission
By offering a varied range of high-quality plant-based products from one central point, plant-based food is available and accessible to everyone. With this offer we want to inspire food professionals in an enthusiastic and friendly way to make (more) plant-based choices.
Vision
We believe in a healthy and good future with an eye for everyone on this planet. Choosing (more) plant-based food ensures that we can make a positive impact together: for each other, for the world and for the future.
Core values
- Quality
- Innovative
- Inspirational
- Customer-friendly & Hospitable
- Enthusiastic & Cheerful
- Teamwork