We started our company at the beginning of 2018. The three founders from the (traditional) food industry took the step to do things differently. Our goal is to let consumers really enjoy 100% plant-based meat substitutes. It can be much, much tastier. We don't necessarily target vegetarians or vegans, but flexitarians. The target group that alternates meat consumption with consuming plant-based meat substitutes. Without exception, the products we make must have the highest possible rating from consumers. The assessment then concerns the taste, the appearance, but also the texture. With a complete team of enthusiastic people, we take care of the complete development and production of our meat substitutes ourselves.